SurfCT Blog with Paul Vigario

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EMV Chip Credit Cards – What You Need To Know


In the past month, I’ve had 14 dental clients ask me about security chip credit card processing. They have heard a lot about it on the news but are unclear about what it means for their business and dental practice.

This blog is written out of a necessity to explain the impact this can have on your business, reputation and dental practice.

Nearly 32 million U.S. consumers had their credit cards breached in 2014, more than three times the number affected in 2013, researchers say.

Consumers might not know that exact statistic, but they certainly know the number of people impacted by fraud is high and becoming more of a problem.

People are demanding that their banks do more to protect them against thieves, and banks are listening. As of Oct. 1, businesses – and that includes dental practices – that do not have a security chip processing device could be liable for fraudulent credit card transactions, according to the Better Business Bureau, or BBB. Credit card security chip as padlockOften called an EMV card – which stands for Europay, Mastercard and Visa, the three processing firms that first agreed to the standards in 2002 – you may have also heard them referred to as chip-and-PIN cards, or smart cards. They have a computer chip inside that stores card account data. Unlike a magnetic stripe card, every time a security chip card is used for payment, the chip creates a unique transaction code that cannot be reused – therefore stifling would-be hackers and thieves.

These cards are widespread in Europe and other parts of the world, and are being rolled out rapidly in the U.S.

Have you noticed all the new credit cards you’ve been getting in the mail? Notice anything different about them – like the chip on the front?

There is a reason banks are investing in them – card chips are credited with dropping Europe’s fraud rate by 64 percent, according to the BBB. The bureau states that most of the world, including Europe, has been using chip cards for years, and that the U.S. is actually the last major market still using magnetic-stripe-only cards.

Thus, almost half of the world’s credit card fraud now happens in the U.S., even though only half of all credit card transactions happen here.

Why? It’s low-hanging fruit for hackers and thieves. Those who do not have chip card processing will be easy targets for thieves trying to make a quick buck at your financial expense – and worse – your business and dental practice reputation.

So how important is business reputation? Important enough where credit card companies are now paying millions of dollars to replace old cards with new chip cards and to educate their clients about their value. News stories about chip cards are making national headlines and people are learning there is a more secure way to pay for goods than using the old, unreliable magnetic stripes.

So what do you do about this as a dental practice owner?


Those of you who have not become compliant and will not before Oct. 1 should not panic – there are many others in your boat. But it’s a good idea to start planning for a way to become compliant because the liability for a credit card that is stolen is shifting onto the business entity that is not compliant.  As of Oct. 1, banks will be 100 percent compliant. Therefore, if a merchant is presented with a chip card and has the capability to swipe the magnetic strip – but is unable to process the chip – the merchant is the one that is not compliant, and will be liable for loss. You will have to pay the bank for the damages.

However, if the merchant is presented with a fraudulent magnetic stripe card only, the loss will go to the card-issuing bank, as it does today.

The liability of the charges falls on the side who has the least technology, and was not compliant.  Sound familiar?  This is much adopted from the philosophy of “standard of care”.

Now that you have your new card in the mail, so do your patients and customers. They feel secure with it because not only does the new card generate a one-time number to identify the specific transaction, but it is also more difficult to counterfeit or copy.emv-terminal

“Even if the card data and the one-time code are stolen, the card would get denied because the one-time code has already been used,” the BBB states on its website.

In order to stay current and compliant with new regulations, businesses need a new payment processing device to read chip cards using either ‘card dipping’ – where the chip-end of the card is inserted into a slot – or a terminal scanner that picks up the chip data when the card is placed either on or near the scanner.

We have a complete solution that is cost-effective to help implement this technology into your dental practice.

If you’d like to learn more about how not to be the one responsible for fraudulent charges – and protect your business and practice reputation – contact today for a complete, no charge assessment.

Ways To Reach Us:

You can reach us by email at, by Chat on our website  or

call us at 888-377-8206 ext 0 and mention code: EMV Secure for a special offer.


At SurfCT, we pride ourselves on non-biased technology knowledge, complete integration, and a curiosity and thirst to understand your individual vision for your practice so that we can build a custom tailored system to achieve your goals.

About Paul Vigario


Paul Vigario, the founder and president of – the Dental Information Technology Company. has helped expand the Dental IT field by educating and supporting the dental community since it launched in 2003. Vigario is widely identified an industry leader in the areas of dental technology, cloud technology, ergonomics, integration, installation, paperless practices, technical support and complete technology office design. Email him at

Are you protected?


Greed is defined in the Bible as one of the seven deadly sins and the “root of all evil.” The Torah prohibits obtaining money wrongfully. The Qur’an views greed as a distraction from God.

Although just about every major religion in the world condemns greed, it still rears its ugly head in society every day. And as much as we don’t want to admit it or even broach this uncomfortable subject, many of us will one day employ someone who is so greedy that he/she will attempt to steal from us, even though we pay them a competitive salary, offer them good benefits and treat them well.

For more than a decade, I’ve had countless conversations with dentists from the quiet rural areas of Massachusetts and Connecticut, to the bustling streets of Manhattan; they confide in me that they had an employee or two who has stolen from them. Many times, it is someone who is high within the trust circle of their practice. I’ve spoken to dentists who have had once trusted employees turn on them and steal between $15,000 to $80,000, over time.

While this is not a subject they are comfortable speaking about at the family dinner table, they will tell a trusted IT partner because they are looking for ways to make sure this doesn’t happen again. Technology can help monitor these activities well in the early stages so that people are caught, which can contain and limit the amount of damage to the business and practice.

etc_elephantroom50__01__630x420Embezzlement is the elephant in the room for many businesses and practices, but we have to get comfortable talking about it because it does happen. Many small businesses do not have a system of checks and balances the way they should, like corporations have – a process to root out untrustworthy employees. There are wonderful technologies out there that can help you keep an eye not only on the money in your office but also keep you in compliance with the Health Insurance and Portability and Accountability Act, known as HIPAA.

We don’t think every company or practice has someone who embezzles, but we want to make sure our clients are protected. Dentists who utilize our affordable technology systems that can help keep track of what is happening in their offices have peace of mind. If anyone gains access to a computer after hours, or off peak hours (and usually that is when this happens because trusted team members have keys to the building and remote access to computer systems) our technology alerts you so you can go back to that moment in time and see exactly what it was your employees were doing. If they are working hard and ethically, that is wonderful. However, if they are doing something they are not supposed to, would you know?Fullscreen capture 8182015 124614 AM.bmp

You can now capture that moment in time. It’s all about peace of mind. If employees are doing good work, that is important to know, as well; it’s nice to know what your team members are up to. The technology allows you to keep your finger on the pulse of what is happening in your practice, even when you are not able to be at the office.

We’ve put these systems in place all over the country and unfortunately we’ve seen people cutting checks at weird hours of the day to the wrong people. And while we hate to see that, it’s amazing how well the technology is able to trace back to the culprit in virtually real time.

So I thought I would share this with our faithful readers to let them know while embezzlement is a something people are afraid to speak about, you are not alone. You are running a business, you are busy. Still, many dentists who fall victim to embezzlement feel they should have been on top of what was happening and often blame themselves. But if someone breaks into your house and robs you, you can’t start blaming yourself, right?

12666042_lWhile many of us protect ourselves and our families at home, we should be protecting our place of business, as well. The nice thing about living in a technological world is that when you apply technology properly, you are going to get amazing results. There are some nice, cost-effective strategies out there that can help track and monitor what is happening on your network. And these systems are not just designed for embezzlement, they are also designed to help you stay secure and complaint with patient information and HIPAA laws.

Putting the right technology systems in place can help your team feel more accomplished and make sure everyone is doing what is necessary to help the practice grow and stay the proper course for success. It’s good for the doctor, the team and the patients. Technology applied properly and with purpose can help you achieve your vision faster in the safest and most productive way. You will be protected and enjoy the peace of mind and benefits of these business monitoring, shielding and extraordinary goal-oriented systems. Are you protected? Are you ready to learn and see what our smart systems can do to empower your practice?

For more information, visit


Paul Vigario, the founder and president of – the Dental Information Technology Company. has helped expand the Dental IT field by educating and supporting the dental community since it launched in 2003. Vigario is widely identified an industry leader in the areas of dental technology, cloud technology, ergonomics, integration, installation, paperless practices, technical support and complete technology office design.  Email him at 

How can I have my practice go paperless?


Hundreds of color coded patient files in manila folders line the shelves in many dental offices as they have for generations. They are filled with papers containing copies of dental history, treatment plans, x-rays, and dozens of pages of other dental notes about patients.

The old charts are going the way of the encyclopedia – patient information will no longer be lining your shelves, it will stored on your computer. Chartless dentistry is here.

It’s easy to go chartless if you have a new practice, but the downside of having a booming, established practice is that converting from paper to the computer can be daunting. But have no fear – a trusted IT partner can help get you there. It will certainly take significant time and without the proper planning, the effort can be futile. With appropriate planning, however, you can achieve paperless success and efficiency in a practice beyond your wildest dreams. Sound good?  YES it can be amazing!

Let’s make this clear: There is no single way to go chartless because each practice has its own distinctive set of challenges. The four most common fears that dentists have about eliminating paper charts are:

  • They don’t know where to start: everyone they speak to is ready to sell them the next gadget for paperless but no one really has a fool proof, tailored plan for their practice needs to go paperless in a comfortable and efficient way.
  • They are worried about losing patient data.
  • They fear their computer networks are archaic and unreliable.
  • They are concerned that their own technology skill sets – and that of associate dentists and team members – are insufficient and will slow down their procedures.

These are all legitimate concerns that many dentists face. But they are nothing that cannot be overcome with the help of a trusted, neutral information technology partner with technology experts and engineers who have brought hundreds of established practices paperless.

paperless1Let’s break down how a knowledgeable and trusted IT partner can help your dental practice:

  • A trusted technology firm such as is comprised of systems engineers and technology specialists. We don’t have boxed products or extra gadgets full of promises to sell you. We design custom solutions that get you the results you want. We start with the people and work our way back to the technology. We bring answers and results to your vision and dreams.
  • If you are worried about losing patient data or records, you are not alone. Most dental and medical professionals have fears about data breaches and server failure because they have very serious consequences. The way to overcome this fear is simple: back it up and have a plan B, and Plan C, and have most of these plans automated. A trusted IT partner can help you develop a backup strategy that will protect your patients’ data and your practice. You will be more confident, which will allow you to move forward in practice technology. Moving forward with technology the right way can be very rewarding.
  • If you are worried about inadequate or slow computer networks, a trusted IT partner can help with that, too. For too many years, dentists have relied on friends, family members and even themselves to fix IT problems at the office. Now some practices are relying on big supply houses to do this and they may or may not have your best interest in mind.  Care for another gadget?  There is now a trend to go with a corporate supplier involved in IT, and there is a conflict of interest for the practice. It can also have pitfalls as the next gadget is ready to be sold to you but with no real plan to implement with the end goal of going paperless. The time has come to make a modest investment in information technology with a trusted IT partner who has your best interest in mind – the goals you set forward for your practice.
  • Many dentists and their team have concerns about their own technology skill set. The best way to overcome this is with thorough training. A trusted IT partner will have team members who specialize in thorough training and make themselves available at a moment’s notice to answer questions and offer assistance. In today’s world, we can be productive about training, proactive about a plan, and automate many processes so you can focus on what you love to do, which is practicing dentistry.

Watch the video below to learn more about how can help you. is a trusted partner in Dental Information Technology. With 12 years of experience, our team of engineers and technology specialists handles more than 1,400 dental practices in 12 states. With our non-biased and knowledgeable expert guidance, your practice will be ready to go paperless and you can focus on your patients and the things that matter most to you in life.  Create Your Bliss with today.     

Systems Designed With Purpose to Create Your Bliss


Welcome to July! This is the time of year when Americans celebrate Independence Day, try to find time for the beach and maybe, if we’re lucky, take a vacation.

I recently took a short break myself and was reminded while packing my suitcase just how much technology has advanced in recent years.

I thought: If this were 1995, I would have packed a camcorder, a Walkman, a camera, some tapes, some CDs, a big cell phone, a few books and maybe a radio. But this week, while packing, I just carried my smartphone.Dental Professional

The point I’m trying to make is that I can still carry of all those devices, but why would I? The smart phone I carry in my pocket puts all of those systems on one device. I can take a video, listen to music, read the newspaper, take photographs and maybe even read for enjoyment.

At SurfCT, many of the of the dental practices we see that have been open for many years have a variety of gadgets that they’ve acquired over time as their practice has launched and grown. But unlike the smartphone, they are not necessarily working as a complete system. As the practice grew, gadgets were added over time. But no one ever thought to take a holistic view of all of the gadgets and technology and make them work together.

As I sit here on vacation with my on smartphone – writing much of this blog post – it reminds me of what SurfCT does for dental practices. We create systems designed with purpose. In a nutshell, that means we take the technology you currently have and optimize it so that it serves a purpose and is working as a clean process from beginning to end. Our engineers come in and take a look at your technology. Often times, this is the first time any engineer has ever taken a holistic view of the entire spectrum of technology in your practice, and also the way your practice operates, from the moment your patient walks in, to the moment he or she walks out. We take a complete look at your network and how your and team uses the technology you have.

Our engineers work to optimize the technology so it can help you communicate with your patient and educate your patient, which increases treatment acceptance and makes your team more efficient. Our approach is not about selling you more stuff; it’s not about giving you more gadgets; it’s about making sure all of the technology you currently have is working together fluidly to fulfill your vision, practice goals and patient communication and treatment needs.


The analogy I like to tell our clients is that you only score a touchdown when you run the full 100 yards. You can run 95 yards every time, every day and still not score. All the effort, but no victory, no satisfaction, but still 95 percent of the effort. What fun is that? By this I mean, you may be doing everything within your power to get close to your goal, but without a complete system designed with your practice’s specific purpose in mind, you might not achieve the success you had hoped for.

Anyone can make a computer turn on or glow. Most other IT companies do a decent job of networking your schedule so it shows up when you request it. Great! But still not a touchdown. The real question is how do you make the schedule, X-rays, photographs, practice management, paperless patient information and technology work together to achieve your goals? When I meet my clients I always say, we want you to have a system in place that helps you accomplish any vision that you have set forth for your practice. We want to help you achieve your practice goals, whether you have recently launched a dental practice or you have been established for decades.

If you are a brand new practice, we can select all of the new technologies with you and make sure your system is designed to accomplish whatever vision you have set forth for your practice. If your goal is more patients walking through the door, more treatment acceptance, better communication with your patients, increased efficiency throughout your practice or a combination of all four – we can help.FB

If you are an existing practice, most likely through the years you’ve grown and have acquired different pieces of technology as your practice budget has allowed. This is real life; Rome wasn’t built in a day. I get that. Like most small businesses, you couldn’t do it all at once, so you kind of piece-mealed it and added the technology you wanted over time based upon what you could budget – more gadgets, more technology but not necessarily all working together.

Our engineers take the time with you to understand and develop your process, examine practice work flow closely and see if your technology is working toward the same goal and working for you. We can take all of your technologies, tie them together and build a system designed with a purpose to help you increase your most desired goals.

We normally hear from our clients that increased treatment options, more new patients, better communications and higher efficiency with the team make for a more fun work environment, healthier practice and more treatment acceptance. That’s the touchdown! You are putting in the same amount of effort but you now have a system that supports your vision and allows for a highly successful practice.

Ultra-successful businesses these days are about three things: people, product and process. We know dentistry is a great product. We know that most practices have very caring people. But we also know that most of them fall short on the process. When a patient walks into your practice, it all depends on who they see and what the mood of the person is at the time. The process to ensure a complete, productive visit is not always in-tact and too dependent on the sole dentist versus the entire team. And that is what makes a business successful. You need all three.

Have you ever wondered: “I am a dental practice, so why add technology?”

As I sit here and think about it, the answer is simple: To create your vision.

You may want to work more, you may want to work less, you may want your team to be on the same page, you may not want to be saying the same thing over and over, and be the sole producer. Whatever your reason, a system designed with your vision in mind will greatly benefit the entire culture of your practice.

At SurfCT, we’re engineers. We engineer systems. And before we go and add a bunch of computers and monitors to your practice, we like to ask you, “What is your vision for the practice?” We can help you establish one if you are unsure. And when we identify the vision and see the hurdles you have to clear on a daily basis, we properly apply technology to lower those hurdles. And we can build you a thoughtfully designed system that ensures a clean process for success.
If you want to know more or you are curious, give us a call and we’ll help. We’ll blow your mind with how much we can help your practice and make you say “wow!

So as I sit here on vacation amazed by my iPhone and how much it helps me accomplish my vision, I realize that what it does for me is the same thing SurfCT does for dental practices. Give us a call and I know you will be WOWed!

Have a wonderful summer and ask yourself, is your technology working for you?

— Paul Vigario


Paul Vigario, the founder and president of – the Dental Information Technology Company. has helped expand the Dental IT field by educating and supporting the dental community since it launched in 2003. Vigario is widely identified an industry leader in the areas of dental technology, ergonomics, integration, installation, paperless practices, technical support and complete technology office design. Email him at 

How does your office’s technology stack up?


We go to a doctor for a check up. We see a mechanic for a tune up. And we go to a dental office for regular cleanings and evaluations.

These are things we all know we should do regularly to prevent future problems.

But where do we go to check on the well-being of our practices? How do we know whether we have the latest technology to be competitive in the dental market area? has the answer.

We offer technology inspections and evaluations to our partners in the dental world. Upon your request, we will send one of our skilled information technology engineers to your office to review your current level of technology and discuss your practice’s goals. Our IT experts take you through a multi-point inspection of your network and provide you with a detailed breakdown of your technological health and well-being to coincide with your goals. Den
tistry is a competitive sport these days with patients wanting more information about their treatment options.
We will provide you with a thorough report that shows you how your practice compares to others. We will also give you recommendations and discuss all of the services we provide to help our dentists compete at a high level in this ever-evolving field.if-res-htai-banner

With technology leading the evolution of dentistry – and constantly changing our practice as well as the world around us – it is difficult to keep up with the very best that technology can offer dental professionals. At, we pride ourselves on being at the forefront of technological advances and having the best technology experts in the field of dentistry and health care. Let us work with you to keep your practice on top of the latest technology and create your bliss. ™ The Intelligent Choice for Smart Practices


 Imagine a children’s waiting room that can change color schemes to appeal to different age groups: pink for young girls, blue for little boys, neon colors for teens.

Dental office staff can customize the color in a room by touching a button on a smart phone that changes the color of an overhead light. The light can also be manipulated to change mood for adults – energy lights to wake staff in the morning, calming lights right before a surgery, even red and green during the holiday season.

It sounds too good to be true, but it is possible – in fact, has already added this technology in dental offices and is currently in the process of implementing it in several others, all geared toward a particular type of practice. We have also programmed thermometers so that they turn the temperature down immediately after all staff leaves and turns

Ortho Presentation it on just before the staff arrives. On top of that, we can program security software that will alert you on your phone if a window is left open, someone is in or around the building when they should not be, or any other issue.

“It’s all about a matter of efficiency and automation,” says Paul Vigario, president and founder of “We are creating a ‘smart’ practice for our dentists and partners.”

Vigario tells a story about a dentist in the Westchester County area who uses music to get him ready for the day. When he enters the practice, the same song that was playing in his automobile will be playing in his office. It’s not coincidence, it’s by design because that’s a big part of the doctor’s mental preparation for the day ahead.

While that is one of the more luxurious examples of how “smart” practices can benefit clients, the ability to change lighting systems and regulate temperatures, along with increased security, are more practical applications.

Today’s pediatric dentists and orthodontists who work with children want their young patients to be comfortable, so they are constantly changing themes in waiting rooms to fit the newest, coolest pop phenomenon. For example, these practices might feature characters from Disney’s “Frozen” or Teenage Mutant Ninja Turtles – yes, they’ve made a comeback, if you haven’t heard. This is just another example of how quickly things change and smart technology helps you stay ahead of the curve.

Changing the themes can get expensive and time consuming. But changing a lighting scheme is painless – no paint, just a touch of a button. And it impresses the children, as well as the parents, who know you have their childrens’ comfort in mind.

Having smart technology for your thermostat not only saves money, but it makes the room office more comfortable for everybody.

2“This is not only revolutionizing efficiency and automation, it is revolutionizing the practice and patient experience,” Vigario said. “It’s about creating your bliss. Our message is that we want everyone from the doctor to the patient and the staff to be blissful. We want to add technology to create a smart practice that makes your life easier.”

Digital X-ray technology, practice management systems, lights, appliances, door locks, cameras, thermostats, audio and video – can implement a full line of smart technologies into your practice. Contact us to learn more about how to create your bliss.™

You Have Choices and Complete Integration with SurfCT Technology

Create your bliss

Coke or Pepsi. Audi, BMW or Mercedes.

Life is filled with choices and industry is filled with competition. Most times, customers are forced to choose one or the other.

When you partner with, however, you don’t have to choose. That’s because at SurfCT, we have partnered with a variety of major best of breed technology companies to bring you the most advanced and comfortable information technology experience for your practice. We are certified to work with Apple, Dell and HP products, as well as certified and/or trained to work with all the top dental software and technology equipment manufacturing companies to help you create your bliss in your office.

“We are the only company with as much depth of knowledge in all of the various dental technologies that can best serve our clients,” said Paul Vigario, President of SurfCT. “We don’t sell products for a particular manufacturer: we are a trusted technology partner, and we’ve been able to carve out that niche in the industry because we act as an independent IT department with no ulterior motive but to make sure our dentists have the most amazing technology product integration and services working together as a completely integrated technology system that serves their needs.”

Most dental technology companies contract with certain manufacturers and therefore have a vested – and oftentimes financial interest – in pushing certain products or services. By design, SurfCT is designed to be fully independent with the engineering knowledge to integrate all dental technologies not just  a particular product or service – with this knowledge our commitment of service is to you, the doctor, Vigario says.

Vigario makes it clear that he does not sell dental technology equipment – he integrates them completely for doctors. The best-of-breed manufacturers trust in SurfCT to perform this service for the best, most advanced automated systems, which are completely integrated.

We work with DentrixPracticeWorksEaglesoftSoftDentCurve, just to name a few in the dental space and even specialty products like WinomsCSDolphinTopsOrtho and Orthotrac, along with dozens of others in the specialty space.

Vigario tells a story that vividly describes why it is so important to have a trusted partner who will work with a variety of technology manufacturers. Recently, SurfCT met with a dentist who had a good practice management system and wanted a digital X-ray system in her office.

She spoke with the X-ray technology company she wanted, whose distributor told her the only way she could integrate that system in her office was if she changed her practice management system. She and her staff had been using this practice management software for more than 12 years and they loved it. The idea of having to train on a new software practice management system – with a learning curve of 6-12 months – seemed painstaking.

“She would have had to pay almost double the amount because they work with a specific distributor that in this case wanted to push its own practice management system onto customers,” Vigario explains. “We told her she didn’t have to do that. It just makes sense: you don’t need to buy a brand new car if you just want new shiny wheels. As engineers, we can integrate the dental technologies you want for your practice with the ones you already have.”

SurfCT engineering was able to allow this client to get herself the new digital X-ray system she wanted and integrate it with her existing practice management system. As Vigario states, it was a win for everybody.

“Most importantly, the dental office wins because they get exactly what they want, and nothing they don’t need,” he said. “The digital sales reps and distributors win because they still get a sale and the most positive client experience. The trust we build with our technology knowledge is powerful for everyone

Vigario further explains his philosophy: “We are pro-technology. We want to bring the client the best possible dental technology on the market. But we are not pro-waste. As system engineers, if something is not broken, we’re not going to try to fix it or replace it. We are not going to make anyone spend money unnecessarily, and we are going to find the most advanced, efficient and cost effective way possible to help our partners create their practice bliss and achieve their goals.”

Word of mouth, strong web presence are key in recruiting patients

private-practice-social-mediaPicture this: two mothers are at a park shooting the breeze while their kids play nearby. One mother talks about her recent dental experience, while the other is suddenly intrigued – she, too, has been looking for a good dentist for her family.

The mother who is satisfied with her recent dental experience shares her dentists’ name, and the other mother immediately pulls out her cell phone to “Google” the doctor.

This example is easy to imagine happening in everyday life when you consider that 81 percent of a dentist’s customers come to he or she from word of mouth referrals, according to Fred Joyal, author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.

Back to the park example, the woman who has been referred to the dentist is going to weigh her friend’s referral along with a couple of other factors: does the website look professional? Is information easily accessible? Can I make an appointment from the palm of my hand?

These are questions dental professionals need to ask themselves as they look to build their patient base in today’s tech savvy world. Dental websites need to be up-to-date and problem free. Websites that have a long loading time, flash animation, or browser compatibility issues can make your site invisible, or drive prospective patients away. On the other hand, websites that look appealing and are easy to use on smartphones will continues to drive traffic.

Furthermore, dental practices must be active on social media platforms, such as Facebook, Twitter, LinkedIn and Yelp. A Pew Center research study conducted in 2013 found that 73 percent of adults who use the Internet for any reason are active on some form of social media. These people are looking for a variety of things, from interactions with friends to recommendations on where to eat and yes, even where to get their teeth cleaned.

Once your practice has an active social media presence, you must also have easy-to-find links to those social media sites on your website homepage. Those homepages are usually the first sites people see when they search your practice on a search engine, such as Google or Bing. Having a quality digital information technology company as your partner can help you build a stronger digital marketing presence/SEO. offers a wide variety of information technology resources that can help you build the practice you’ve always dreamed of. We can help with website design, smartphone compatibility, SEO enhancement and social media best practices. Connect with us to find out more about how we can help your business.

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