SurfCT Blog with Paul Vigario

Ride the dental technology wave with SurfCT The Intelligent Choice for Smart Practices


 Imagine a children’s waiting room that can change color schemes to appeal to different age groups: pink for young girls, blue for little boys, neon colors for teens.

Dental office staff can customize the color in a room by touching a button on a smart phone that changes the color of an overhead light. The light can also be manipulated to change mood for adults – energy lights to wake staff in the morning, calming lights right before a surgery, even red and green during the holiday season.

It sounds too good to be true, but it is possible – in fact, has already added this technology in dental offices and is currently in the process of implementing it in several others, all geared toward a particular type of practice. We have also programmed thermometers so that they turn the temperature down immediately after all staff leaves and turns

Ortho Presentation it on just before the staff arrives. On top of that, we can program security software that will alert you on your phone if a window is left open, someone is in or around the building when they should not be, or any other issue.

“It’s all about a matter of efficiency and automation,” says Paul Vigario, president and founder of “We are creating a ‘smart’ practice for our dentists and partners.”

Vigario tells a story about a dentist in the Westchester County area who uses music to get him ready for the day. When he enters the practice, the same song that was playing in his automobile will be playing in his office. It’s not coincidence, it’s by design because that’s a big part of the doctor’s mental preparation for the day ahead.

While that is one of the more luxurious examples of how “smart” practices can benefit clients, the ability to change lighting systems and regulate temperatures, along with increased security, are more practical applications.

Today’s pediatric dentists and orthodontists who work with children want their young patients to be comfortable, so they are constantly changing themes in waiting rooms to fit the newest, coolest pop phenomenon. For example, these practices might feature characters from Disney’s “Frozen” or Teenage Mutant Ninja Turtles – yes, they’ve made a comeback, if you haven’t heard. This is just another example of how quickly things change and smart technology helps you stay ahead of the curve.

Changing the themes can get expensive and time consuming. But changing a lighting scheme is painless – no paint, just a touch of a button. And it impresses the children, as well as the parents, who know you have their childrens’ comfort in mind.

Having smart technology for your thermostat not only saves money, but it makes the room office more comfortable for everybody.

2“This is not only revolutionizing efficiency and automation, it is revolutionizing the practice and patient experience,” Vigario said. “It’s about creating your bliss. Our message is that we want everyone from the doctor to the patient and the staff to be blissful. We want to add technology to create a smart practice that makes your life easier.”

Digital X-ray technology, practice management systems, lights, appliances, door locks, cameras, thermostats, audio and video – can implement a full line of smart technologies into your practice. Contact us to learn more about how to create your bliss.™

You Have Choices and Complete Integration with SurfCT Technology

Create your bliss

Coke or Pepsi. Audi, BMW or Mercedes.

Life is filled with choices and industry is filled with competition. Most times, customers are forced to choose one or the other.

When you partner with, however, you don’t have to choose. That’s because at SurfCT, we have partnered with a variety of major best of breed technology companies to bring you the most advanced and comfortable information technology experience for your practice. We are certified to work with Apple, Dell and HP products, as well as certified and/or trained to work with all the top dental software and technology equipment manufacturing companies to help you create your bliss in your office.

“We are the only company with as much depth of knowledge in all of the various dental technologies that can best serve our clients,” said Paul Vigario, President of SurfCT. “We don’t sell products for a particular manufacturer: we are a trusted technology partner, and we’ve been able to carve out that niche in the industry because we act as an independent IT department with no ulterior motive but to make sure our dentists have the most amazing technology product integration and services working together as a completely integrated technology system that serves their needs.”

Most dental technology companies contract with certain manufacturers and therefore have a vested – and oftentimes financial interest – in pushing certain products or services. By design, SurfCT is designed to be fully independent with the engineering knowledge to integrate all dental technologies not just  a particular product or service – with this knowledge our commitment of service is to you, the doctor, Vigario says.

Vigario makes it clear that he does not sell dental technology equipment – he integrates them completely for doctors. The best-of-breed manufacturers trust in SurfCT to perform this service for the best, most advanced automated systems, which are completely integrated.

We work with DentrixPracticeWorksEaglesoftSoftDentCurve, just to name a few in the dental space and even specialty products like WinomsCSDolphinTopsOrtho and Orthotrac, along with dozens of others in the specialty space.

Vigario tells a story that vividly describes why it is so important to have a trusted partner who will work with a variety of technology manufacturers. Recently, SurfCT met with a dentist who had a good practice management system and wanted a digital X-ray system in her office.

She spoke with the X-ray technology company she wanted, whose distributor told her the only way she could integrate that system in her office was if she changed her practice management system. She and her staff had been using this practice management software for more than 12 years and they loved it. The idea of having to train on a new software practice management system – with a learning curve of 6-12 months – seemed painstaking.

“She would have had to pay almost double the amount because they work with a specific distributor that in this case wanted to push its own practice management system onto customers,” Vigario explains. “We told her she didn’t have to do that. It just makes sense: you don’t need to buy a brand new car if you just want new shiny wheels. As engineers, we can integrate the dental technologies you want for your practice with the ones you already have.”

SurfCT engineering was able to allow this client to get herself the new digital X-ray system she wanted and integrate it with her existing practice management system. As Vigario states, it was a win for everybody.

“Most importantly, the dental office wins because they get exactly what they want, and nothing they don’t need,” he said. “The digital sales reps and distributors win because they still get a sale and the most positive client experience. The trust we build with our technology knowledge is powerful for everyone

Vigario further explains his philosophy: “We are pro-technology. We want to bring the client the best possible dental technology on the market. But we are not pro-waste. As system engineers, if something is not broken, we’re not going to try to fix it or replace it. We are not going to make anyone spend money unnecessarily, and we are going to find the most advanced, efficient and cost effective way possible to help our partners create their practice bliss and achieve their goals.”

Word of mouth, strong web presence are key in recruiting patients

private-practice-social-mediaPicture this: two mothers are at a park shooting the breeze while their kids play nearby. One mother talks about her recent dental experience, while the other is suddenly intrigued – she, too, has been looking for a good dentist for her family.

The mother who is satisfied with her recent dental experience shares her dentists’ name, and the other mother immediately pulls out her cell phone to “Google” the doctor.

This example is easy to imagine happening in everyday life when you consider that 81 percent of a dentist’s customers come to he or she from word of mouth referrals, according to Fred Joyal, author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.

Back to the park example, the woman who has been referred to the dentist is going to weigh her friend’s referral along with a couple of other factors: does the website look professional? Is information easily accessible? Can I make an appointment from the palm of my hand?

These are questions dental professionals need to ask themselves as they look to build their patient base in today’s tech savvy world. Dental websites need to be up-to-date and problem free. Websites that have a long loading time, flash animation, or browser compatibility issues can make your site invisible, or drive prospective patients away. On the other hand, websites that look appealing and are easy to use on smartphones will continues to drive traffic.

Furthermore, dental practices must be active on social media platforms, such as Facebook, Twitter, LinkedIn and Yelp. A Pew Center research study conducted in 2013 found that 73 percent of adults who use the Internet for any reason are active on some form of social media. These people are looking for a variety of things, from interactions with friends to recommendations on where to eat and yes, even where to get their teeth cleaned.

Once your practice has an active social media presence, you must also have easy-to-find links to those social media sites on your website homepage. Those homepages are usually the first sites people see when they search your practice on a search engine, such as Google or Bing. Having a quality digital information technology company as your partner can help you build a stronger digital marketing presence/SEO. offers a wide variety of information technology resources that can help you build the practice you’ve always dreamed of. We can help with website design, smartphone compatibility, SEO enhancement and social media best practices. Connect with us to find out more about how we can help your business.

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